Last week, we went over how to collect quality testimonials to include on your website. Today, we'll share how to integrate them into your website. Here are just a few ideas:

1. Add them to your website's home page with a picture of the person.

2. Sprinkle them on different pages throughout your website with a box around the information and perhaps even a light background color to make it stand out.

3. Use video testimonials – a lot of folks don't want to read it, they want to hear it straight from the "horse's mouth".

4. Create a page of Testimonials on your website and list them all. The more, the better!

Although the structure of each of the different types of testimonials varies, the intent is the same amongst all of them – to convince readers that real people have purchased and benefited from the site's products or services.

Don't forget to continue to solicit new testimonials on an ongoing basis and update your site regularly. You'll be glad you took the time to do it!